TikTok is one of the biggest social media platforms today, with over 1 billion active users worldwide. Its algorithm—the system that picks which videos show up on your For You Page (FYP)—is a big deal for anyone creating content or marketing on the app. In June 2025, TikTok rolled out some fresh updates to this system, shaking things up for creators and brands. Knowing how these changes work can help you get more eyes on your videos and grow your audience.
In this blog post, we’ll break down the June 2025 TikTok algorithm updates in a way that’s easy to understand. We’ll also share practical pro tips to help you make the most of these changes. Whether you’re new to TikTok or a seasoned pro, this guide will give you the tools to boost your performance and stand out. Let’s get started!
Why the TikTok Algorithm Matters
The TikTok algorithm is like the gatekeeper of your content. It decides who sees your videos based on a mix of signals—like how long people watch, what they like, and what they search for. For content creators and marketers, cracking this code means more views, likes, and follows. The June 2025 updates tweaked how this system works, so staying up to date is key to keeping your content visible.
With these changes, TikTok is pushing creators to focus on quality and engagement. That’s good news! It means you can grow your account by making videos people actually want to watch. Let’s look at what’s new and how you can use it to your advantage.
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What’s New in the June 2025 TikTok Algorithm?
The June 2025 update brought some big shifts to how TikTok picks and ranks videos. Here’s a simple rundown of the key changes:
1. Watch Time Takes Center Stage
TikTok now cares a lot more about how long people watch your videos. If viewers stick around from start to finish, the algorithm sees that as a sign your content is worth showing to more people.
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What it means: Videos that grab attention and hold it do better.
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How it’s different: Before, likes and shares were bigger factors. Now, finishing a video is a top signal.
2. Search Gets Smarter
The algorithm now pays closer attention to keywords, captions, and hashtags. This makes TikTok’s search feature more powerful, kind of like a mini Google for videos.
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What it means: Adding the right words can help your videos pop up when people search for topics you cover.
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How it’s different: Search optimization (or SEO) wasn’t as big a deal until this update.
3. Niche Groups Get a Boost
TikTok started grouping users with similar interests together. If you make videos about a specific topic—like cooking or fitness—the algorithm can connect you with people who love that stuff.
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What it means: Focusing on a niche can help you reach the right crowd.
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How it’s different: This update makes it easier for targeted content to find its fans.
4. Language and Device Settings Matter More
The algorithm now looks harder at a user’s language and device preferences. It wants to show videos that match how people use the app.
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What it means: Your content might reach more viewers if it fits their language or phone setup.
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How it’s different: These factors got a bigger role in deciding who sees what.
These updates show TikTok’s focus on keeping users happy with content they’ll stick around for. Next, we’ll share tips to help you adapt and thrive.
Pro Tips to Master the June 2025 TikTok Algorithm
Ready to make these changes work for you? Here are seven pro tips to optimize your TikTok content and get better results:
1. Hook Viewers Fast to Boost Watch Time
Since watch time is a big deal now, start your videos with something that grabs attention right away. Keep people watching until the end with a clear payoff—like a tip, a punchline, or a cool reveal.
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How to do it: Try opening with a question (“Want to double your views?”) or a bold statement (“This trick changed everything!”).
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Why it works: Longer watch times tell TikTok your video is a keeper.
2. Use Keywords and Hashtags Smartly
With search playing a bigger role, think about what words your audience might type into TikTok. Add them to your captions and hashtags—but keep it natural.
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How to do it: If you’re posting about dog training, use terms like “dog tips” or “puppy training” in your text and tags.
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Why it works: The algorithm matches your video to searches, helping more people find it.
3. Focus on Your Niche
Pick a topic you’re good at and stick to it. The algorithm loves connecting niche content with the right viewers.
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How to do it: If you’re into gardening, share plant care hacks or grow-along updates.
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Why it works: Niche videos build a loyal audience that keeps coming back.
4. Jump on Trending Sounds
Using popular music or audio clips can give your videos a visibility boost. TikTok often pushes content tied to what’s hot.
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How to do it: Check the TikTok Creative Center for trending sounds and mix them into your videos.
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Why it works: Trending audio gets your content in front of more eyes.
5. Post Regularly
The algorithm favors active accounts. Set a schedule you can stick to—whether it’s daily, three times a week, or whatever works.
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How to do it: Plan ahead with a calendar app or notebook to stay on track.
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Why it works: Consistent posts keep you in the game and signal reliability.
6. Chat with Your Audience
Reply to comments, join trends, or team up with other creators. Engagement shows TikTok your content sparks action.
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How to do it: Answer a fan’s question in a follow-up video or duet someone’s post.
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Why it works: Interaction keeps your community buzzing and your videos relevant.
7. Check Your Stats
TikTok’s analytics tool tells you what’s working. Look at watch time, likes, and shares to tweak your approach.
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How to do it: Open the Creator Tools in the app and study your top videos.
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Why it works: Data helps you double down on what your audience loves.
These tips are all about playing to the algorithm’s strengths. Quality and connection are the name of the game—let’s talk about why video quality matters next.
Why Video Quality Counts
The TikTok algorithm loves videos that look and sound good. High-quality content keeps viewers watching and signals to TikTok that you’re worth promoting. Here’s how to nail it:
1. Get the Lighting Right
Bright, clear videos beat dark, blurry ones every time. Use natural light from a window or a cheap ring light.
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Quick fix: Film near a window during the day for a clean look.
2. Make Audio Crystal Clear
Muddy sound can make viewers scroll away. Record in a quiet spot or use a basic mic.
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Quick fix: Test your audio before posting—can you hear every word?
3. Edit for Polish
Simple edits—like text overlays or quick cuts—make your videos pop. TikTok’s built-in tools are easy to use.
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Quick fix: Add a caption to highlight your main point.
4. Go High Resolution
TikTok supports up to 1080p, so upload the sharpest version you can.
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Quick fix: Check your phone’s camera settings and set it to the highest quality.
5. Stick to 9:16
This vertical format fills the screen perfectly. Anything else might get cropped weirdly.
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Quick fix: Film straight up and down, not sideways.
Good quality isn’t hard to achieve—it just takes a little attention. Better videos mean better chances with the algorithm.
Mistakes to Skip
Knowing what not to do is just as important. Here are five common slip-ups to avoid:
- Skimping on Quality: Low-effort videos with bad lighting or sound won’t cut it. Put in the work for a polished result.
- Overloading Hashtags: Too many hashtags—or random ones—can confuse the algorithm. Keep it to 2-3 that fit your video.
- Ghosting Your Fans: Ignoring comments or trends makes your account feel stale. Stay active with your audience.
- Posting Whenever: Random timing hurts your visibility. Pick a rhythm and stick to it.
- Blind Guessing: Skipping analytics means missing out on what works. Check your numbers to get smarter.
Steer clear of these, and you’ll set yourself up for success.
What’s Next for the TikTok Algorithm?
TikTok isn’t standing still. Here’s what might be coming down the road:
- More Personal Picks: The algorithm could get even better at matching videos to individual tastes using smarter tech.
- Cash for Creators: New ways to make money—like ads or payouts—might shape how content gets ranked.
- Cleaner Content: TikTok may tighten up on rules, with the algorithm flagging stuff that doesn’t belong.
- Bigger Connections: Links to shopping or other apps could change how videos get pushed.
Keeping an eye on these trends can help you stay ahead as TikTok grows.
Tools to Up Your TikTok Game
Here are some handy resources to make your life easier:
- TikTok Creative Center: Find trending sounds and ideas to jumpstart your next video.
- Keyword Insights: Dig into TikTok’s tool to spot search terms your audience uses.
- Analytics Apps: Try Hootsuite or Buffer for deeper stats and scheduling help.
- Editing Tools: Apps like InShot or CapCut add flair without the fuss.
- Creator Groups: Join TikTok forums online to swap tips with others.
These can save time and boost your results.
Wrapping It Up
The June 2025 TikTok algorithm update is all about rewarding great content. By focusing on watch time, smart keywords, niche topics, trending sounds, regular posts, audience chats, and top-notch quality, you can make it work for you. The tips in this guide are your roadmap to more views and a bigger following.
TikTok keeps changing, so test these ideas, check your stats, and tweak as you go. You’ve got this—now go make some videos that shine! Thanks for reading, and good luck on TikTok!