Marketing Tips

Influencer marketing is a big deal in today’s digital world. Brands use it to connect with customers through people who have large followings on social media or other platforms. But when it comes to working with influencers, there are two main ways to do it: paid and organic. Each has its own strengths and weaknesses, […]

Social media has become a key piece of the marketing puzzle, especially for inbound marketing. Did you know that 97% of marketers use social media for content marketing? (Source: Content Marketing Institute) That number shows just how much businesses rely on it today. Inbound marketing is all about drawing customers in with useful content and