Medellin, Colombia, is a city full of life, culture, and creativity. Over the years, it has become a hotspot for social media influencers who share its beauty and energy with the world. The top influencers in Medellin are making waves on platforms like Instagram, TikTok, and YouTube. They cover topics like fashion, food, travel, and humor, connecting with audiences far and wide.
This blog post will introduce you to the top influencers in Medellin. We’ll look at who they are, what they do, and why they matter. Whether you’re a fan wanting to follow the best creators or a brand looking to work with them, this guide has you covered. Let’s get started with a look at Medellin’s growing influencer scene.
Medellin’s Influencer Scene: Why It’s Booming
Medellin has changed a lot in recent years. Once known for its tough past, it’s now a city of innovation and growth. This shift has created a perfect setting for influencers to thrive. The city’s colorful streets, friendly people, and stunning views give creators plenty of material to work with.
Social media use is on the rise in Colombia, and Medellin is at the heart of it. Influencers here use their platforms to share stories, promote local businesses, and build communities. They focus on things like:
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Lifestyle and Travel: Showing off Medellin’s parks, museums, and nearby towns.
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Fashion and Beauty: Highlighting local styles and beauty products.
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Food: Sharing recipes and spotlighting the city’s food scene.
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Humor: Making people laugh with relatable, everyday content.
The top influencers in Medellin stand out because they connect with their followers in a real way. They don’t just post pretty pictures—they tell stories that matter. This makes them trusted voices in the city and beyond.
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Meet the Top Influencers in Medellin
Below is a list of some of the top influencers in Medellin. We’ve picked them based on their follower numbers, engagement, and how they represent the city. Each one brings something special to the table.
1. Manuelaqm__
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Focus: Fashion, Beauty, Travel, Lifestyle
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Followers: 1.8 million (Instagram)
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Engagement Rate: 11.48%
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Average Likes: 215,000
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Why She Stands Out: Manuela is a big name in Medellin’s fashion world. Her posts mix style tips with travel shots, often set against the city’s colorful backdrop. She’s got a knack for making her content look polished but still relatable. Brands love working with her because her followers are active and engaged.
Manuela’s feed is full of outfits that blend Colombian flair with global trends. She also shares beauty routines that her fans can easily try at home. If you’re into fashion or want to see Medellin through a stylish lens, she’s one to follow.
2. Midiostepague (Camilo Gaviria)
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Focus: Humor, Lifestyle
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Followers: 1.9 million (Instagram)
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Engagement Rate: 2.02%
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Average Likes: 39,000
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Why He Stands Out: Camilo is the funny guy everyone needs on their feed. His content is all about finding humor in daily life—think quirky skits and lighthearted takes on being a Colombian. He’s got a big following because he keeps things real and fun.
Camilo’s posts often poke fun at local habits or family moments, which makes him a hit with Medellin locals. He’s proof that you don’t need fancy setups to make an impact—just a good sense of humor.
3. Laurasanchezh_ (Laura Sanchez Hernandez)
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Focus: Lifestyle, Beauty, Fashion, Travel
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Followers: 1.8 million (Instagram)
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Engagement Rate: 1.9%
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Average Likes: 35,000
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Why She Stands Out: Laura’s page is a mix of beauty, fashion, and travel. Her photos are bright and eye-catching, often showing off Medellin’s landscapes or trendy outfits. She’s got a down-to-earth vibe that makes her content feel welcoming.
Laura’s followers love her for her honest reviews of beauty products and her tips for looking good on a budget. She’s a great pick if you want to keep up with Medellin’s lifestyle trends.
4. Soyvalka (Valka)
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Focus: Fashion, Lifestyle
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Followers: 934,000 (Instagram)
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Engagement Rate: 16.9%
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Average Likes: 153,000
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Why She Stands Out: Valka is a fashion star with a huge engagement rate. Her posts are all about chic looks and everyday moments, shot in Medellin’s urban settings. She’s got a talent for turning simple outfits into something special.
What makes Valka unique is how much her followers interact with her. She’s always chatting in the comments or sharing behind-the-scenes bits, which keeps her audience hooked.
5. Alinosinesita (Aliños Inesita)
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Focus: Cooking, Food Recipes
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Followers: 941,000 (Instagram)
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Engagement Rate: 2.59%
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Average Likes: 24,000
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Why She Stands Out: Aliños Inesita is a grandma who’s won over food lovers with her recipes. She cooks up traditional Colombian dishes with a modern twist, often using ingredients you can find in Medellin. Her warm, friendly style makes you feel like you’re in her kitchen.
Her videos are simple but packed with flavor. She’s a gem for anyone who wants to learn about Colombian food or just enjoy some cozy content.
Rising Stars: New Influencers to Watch
Not every influencer in Medellin is a big name yet. Here are some up-and-coming creators who are gaining traction fast.
1. Isaac_carvajal (Isaac Carvajal)
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Focus: Family, Humor, Pets, Lifestyle
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Followers: 800,000 (Instagram)
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Engagement Rate: 3.54%
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Average Likes: 28,000
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Why He Stands Out: Isaac is all about family fun and pets. His posts often feature his dogs or silly moments with his kids, set in Medellin’s parks or neighborhoods. He’s building a following with his warm, relatable style.
Isaac’s content is perfect for anyone who loves a good laugh or a peek into family life in Colombia.
2. Saabsilvi (Silvia Gonzalez)
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Focus: Fashion, Lifestyle
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Followers: 800,000 (Instagram)
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Engagement Rate: 3.54%
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Average Likes: 28,000
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Why She Stands Out: Silvia is a fashion lover with a bold streak. Her outfits are trendy and creative, often paired with Medellin’s street art or cafes. She’s quickly becoming a name to know in the city’s style scene.
Silvia’s posts are fresh and full of personality, making her a rising star to keep an eye on.
3. Fofi
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Focus: Lifestyle, Fashion, Pets
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Followers: 1.5 million (TikTok)
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Why She Stands Out: Fofi is a TikTok favorite who’s also active on Instagram. She mixes funny pet clips with fashion and lifestyle posts. Her short, punchy videos have gone viral thanks to her clever use of trends.
Fofi’s energy and variety make her a standout among Medellin’s newer influencers.
Influencers by Category
Medellin’s influencers cover a wide range of topics. Here’s a breakdown by category, featuring some of the top names.
Fashion and Beauty
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Manuelaqm__: A leader with 1.8 million followers and tons of engagement. She’s all about fashion and beauty with a Medellin twist.
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Soyvalka: Her 934,000 followers love her stylish looks and high interaction.
Food and Cooking
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Alinosinesita: With 941,000 followers, she’s the go-to for Colombian recipes and cozy vibes.
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TheSavageFork: A chef with 503,700 followers, sharing easy recipes and pro tips.
Travel and Lifestyle
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Laurasanchezh_: Her 1.8 million followers enjoy her travel and lifestyle shots around Medellin.
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Valentinaabello: With 716,400 followers, she’s known for adventure and local culture posts.
Humor and Entertainment
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Midiostepague: Camilo’s 1.9 million followers can’t get enough of his funny takes on life.
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Isaac_carvajal: His 800,000 followers love his family and pet humor.
Why Follow the Top Influencers in Medellin?
Following these influencers comes with perks. Here’s why they’re worth your time:
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Learn About the City: They show you Medellin’s culture, food, and hidden spots.
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Get Ideas: From fashion to recipes, they’re full of inspiration.
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Stay Entertained: Their humor and stories keep things fun.
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Feel Connected: They share real moments that make you feel part of the community.
For travelers, these influencers are like a free guidebook. For locals, they’re a way to see Medellin in a new light.
Tips for Brands: Working with Medellin Influencers
Want to team up with the top influencers in Medellin? Here’s how to do it right:
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Pick the Right Fit: Match your brand to their focus. Fashion brands should look at Manuelaqm__, while food brands might pick Alinosinesita.
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Look at Engagement: Big follower counts are nice, but likes and comments show real influence.
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Reach Out: Check their bio for an email or contact link. Keep your message short and clear.
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Set Goals: Tell them what you want—more sales, brand buzz, or content—and when you need it.
Working with these influencers can put your brand in front of an active, loyal audience.
What Makes Medellin Influencers Special?
The top influencers in Medellin aren’t just posting for likes—they’re sharing their city with the world. They mix local pride with global appeal, creating content that’s both personal and universal. Their followers trust them because they stay true to themselves.
Take Manuelaqm__, for example. She could just post outfits, but she ties them to Medellin’s vibe—think flowy dresses in Comuna 13 or sleek looks at Parque Lleras. Or Alinosinesita, who turns simple ingredients into dishes that feel like home. These creators know their audience and their city, and it shows.
How These Influencers Grow Their Reach
Building a following isn’t easy, but Medellin’s top influencers have some tricks:
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Post Regularly: They keep their fans coming back with steady updates.
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Use Trends: From TikTok dances to Instagram Reels, they stay current.
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Talk to Followers: They reply to comments and ask for input, building a bond.
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Show the City: Medellin’s scenery and culture are stars in their content.
This mix keeps their pages buzzing and their influence growing.
The Future of Influencers in Medellin
The influencer scene in Medellin is only getting bigger. As more people get online, creators will have even more chances to shine. New platforms might pop up, and niches like fitness or tech could take off. But one thing’s for sure: the top influencers in Medellin will keep finding ways to stand out.
They’ll likely focus more on video, since TikTok and Reels are so popular. They might also team up with local businesses to boost the city’s economy. Whatever happens, Medellin’s unique energy will keep fueling their success.
Final Thoughts
The top influencers in Medellin are more than just social media stars—they’re storytellers, trendsetters, and community builders. From Manuelaqm__’s fashion flair to Midiostepague’s laughs, they show the world what makes this city special. Following them gives you a front-row seat to Medellin’s culture and creativity.
For brands, these influencers are a goldmine. For fans, they’re a source of ideas and fun. Whoever you are, this list of the top influencers in Medellin is your starting point to see the city through their eyes. Check them out, give them a follow, and watch how they bring Medellin to life.